REAL ESTATE LEAD GENERATION SUPPORT FOR BROKERAGES AND TEAMS
Meta ads, Google ads, email nurture, and CRM automation. We don’t sell leads — we support and amplify the lead generation you already run, so the leads you’re already paying for actually convert.
30 min · We’ll audit your lead funnel and tell you where it’s leaking
WHAT WE MEAN BY LEAD GENERATION SUPPORT — AND WHAT WE DON'T DO
If you searched for "real estate lead generation" looking to buy leads — like Zillow Premier Agent, Realtor.com Connections, BoldLeads, or similar lead vendors — we’re not what you’re looking for. Those services sell you leads. We don’t.
What we do is the layer most brokerages need but rarely have: ongoing support for the lead generation activities you’re already running. Your Facebook ads, your Google ads, your email database, your CRM nurture sequences, your landing pages, your conversion tracking — all of those need someone managing them weekly.
That’s the gap we fill. We help you spend less per lead by optimizing the campaigns you already run. We help you convert more of the leads you already pay for by fixing the nurture sequences and automations that quietly broke six months ago.
If you want a vendor that sells you leads — Zillow, Realtor.com, the various BoldLeads-style platforms — we’re not it. If you’re already spending money on lead gen but feel like the money isn’t producing what it should, we can probably help.
WHAT LEAD GENERATION SUPPORT ACTUALLY COVERS
These are the recurring activities that turn "spending money on leads" into "leads actually converting." Most brokerages need a mix of all five.
Meta Ads Management
Facebook and Instagram ads — campaign setup, audience targeting, creative testing, weekly optimization, conversion tracking.
Google Ads Management
Search and Performance Max campaigns targeting buyer and seller keywords. Bid management, negative keywords, landing page optimization.
Email Marketing & Nurture
Newsletters, market updates, listing alerts. Automated nurture sequences inside your CRM for new leads, sphere, and past clients.
CRM Automation & Lead Routing
Automations that catch leads the moment they enter the CRM and route them to the right agent. Action Plans, Smart Lists, behavioral triggers.
Landing Pages & Tracking
Dedicated landing pages for ad campaigns. Conversion tracking across Meta Pixel, GTM, GA4. So you know which campaigns work.
COMMON SCENARIOS BROKERAGES BRING US
If any of these sound like your team right now, we can probably help.
"We're spending on Facebook ads but not converting"
Most common problem. Ads run, leads come in, but cost per qualified lead is too high. We audit the full funnel — ad creative, audience targeting, landing page, CRM follow-up — and find the leak.
"Leads come in but never get followed up"
Lead volume isn't the problem — conversion is. Leads sit in the CRM unassigned, sequences don't fire, agents don't get notifications. We build automated routing and nurture so every lead gets touched the same day.
"We use Zillow but want to lower our cost-per-lead"
Zillow and Realtor.com leads run $50-150 per lead in competitive markets. We help build your own lead gen through Meta and Google ads plus better nurture for the leads you already buy.
"Our email list is stale — we haven't emailed in months"
Sitting on a database of past clients, sphere contacts, and old leads. The list is your cheapest source of repeat and referral business — but only if it gets emailed consistently. We restart the rhythm.
CHANNELS AND PLATFORMS WE SUPPORT
Most lead gen support spans 3-5 platforms simultaneously — ad platforms, CRM, email tool, analytics.
Ad Platforms
- Meta Ads Manager (Facebook + Instagram)
- Google Ads (Search + Performance Max)
- LinkedIn Ads (commercial / investor outreach)
- TikTok Ads (select markets)
CRM Platforms
- Follow Up Boss
- GoHighLevel
- kvCORE
- Lofty
- Sierra Interactive
- Boomtown
Email Marketing
- Native CRM email (FUB, GHL, kvCORE)
- MailerLite, Mailchimp, ConvertKit
- Klaviyo (higher-volume brokerages)
Landing Pages & Tracking
- WordPress, Webflow, Wix landing pages
- GoHighLevel funnels
- Google Tag Manager + GA4
- Meta Pixel + UTM tracking
HOW ONGOING LEAD GENERATION SUPPORT WORKS
Lead gen breaks in different places for different brokerages. The workflow starts with finding the biggest leak.
Audit
Full audit of your current lead funnel — ad performance, CRM flow, email cadence, landing page conversion. Find the biggest leak first.
Fix the Leak
Whatever's losing you the most leads gets fixed first. Sometimes ads, sometimes CRM follow-up, sometimes the landing page.
Scale What Works
Once stable, scale the winners — more ad budget on winning campaigns, more email to engaged segments, expanded automations.
Maintain
Weekly ad check-ins, monthly lead flow reviews. Catch what's breaking before it costs you a month of leads.
COMMON QUESTIONS ABOUT REAL ESTATE LEAD GENERATION SUPPORT
No. We don’t sell leads. We support and amplify the lead generation you’re already running. If you need a lead vendor, look at Zillow Premier Agent, Realtor.com, BoldLeads, or similar. If you want help making existing leads convert — or generating your own through ads and email — that’s us.
For Meta ads, $1,500-3,000/month in ad spend is a baseline. Less than $1,000/month is hard to optimize. Google ads typically need $2,000-5,000/month because cost-per-click is higher. We figure out the right starting budget on the discovery call.
Yes. Building the automated follow-up, nurture campaigns, and agent routing for vendor leads is a big part of what we do. Vendor leads are notoriously hard to convert without automation — fixing that is usually our biggest early impact.
Not by default. Most brokerages keep their current person and use us to extend capacity or take over specific platforms. If you don’t have anyone running ads, we can be the full team.
Follow Up Boss, GoHighLevel, kvCORE, Lofty, Sierra Interactive, Boomtown. Deepest experience in FUB and GHL. For less common CRMs, we’ll tell you honestly on the discovery call.
Cost per qualified lead, cost per appointment booked, cost per closed transaction. Not vanity metrics like "leads generated" or "clicks." We agree on metrics during onboarding.
Ads need 2-4 weeks to optimize, then 4-8 weeks for real data. Email and CRM automation produce faster wins — often within 30 days because they fix leaks rather than build new pipelines. Meaningful changes by month 2-3.
Yes. Landing page creation, optimization, and conversion tracking are part of standard ad management. We build dedicated pages for campaigns and optimize based on actual conversion data.
Ad copy and graphic creative included. Video creative included if it’s short cuts from existing footage. Full custom video shoots aren’t standard but can be added — most clients combine this with our video editing service.
No. Lead volume depends on ad spend, market competition, audience, and creative. Anyone guaranteeing specific lead counts in real estate is either inflating numbers or going to disappoint you. We commit to ongoing optimization and transparency.
STOP LETTING PAID LEADS GO COLD
Book a 30-minute discovery call. We’ll audit your current lead funnel and tell you where the biggest leak is.
DigiestateMarketing support for real estate brokerages and teams. One accountable contact, full execution team.