REAL ESTATE LISTING MARKETING THAT RUNS EVERY LISTING THE SAME WAY
Listing graphics, social posts, videos, email blasts, and email cadences — from Coming Soon through Just Sold, executed the same way on every listing without you having to remember every step.
WHY LISTINGS GET UNDERMARKETED
A listing has a marketing lifecycle: Coming Soon, Just Listed, Open House, Price Reduction, Just Sold. Each stage needs different content across different channels. Most teams hit two stages well — launch and open house — then drop the ball on the rest.
The problem isn’t that the marketing is bad. It’s that there’s no system that runs every listing the same way. Listing marketing built into a recurring system means every property gets the full lifecycle, regardless of who’s listing it or how busy that week is.
WHAT GETS DELIVERED PER LISTING
A complete listing marketing package. Each item built from the same brand templates, customized to the property.
listing graphics
Just Listed flyers, social tiles, MLS-ready listing sheets, story templates, feature highlights. Same visual language across every property.
social posts
Coming Soon teaser, Just Listed announcement, listing highlights, open house promo, price changes, Just Sold celebration — every stage covered.
listing videos
Short reels for social, walkthrough cuts for YouTube/MLS, drone integration where available. Edited and delivered in 24-48 hours.
email blasts
Sphere announcements, agent network broadcasts, buyer list targeting. Branded templates that don't look like generic CRM emails.
email cadences
Automated sequences for buyer leads on the listing, open house follow-ups, just sold celebration drips. Built once, reused per listing.
landing pages
Dedicated property pages for ads, social bios, and email links. Lead capture, photo galleries, neighborhood info, booking widget.
print materials
Postcards, door-knock leave-behinds, open house brochures. Print-ready files for your local printer or direct mail vendor.
THE LISTING LIFECYCLE: 5 STAGES, ZERO MISSED STEPS
Coming Soon
Teaser graphics, social bio updates, sphere announcement, email teaser.
Just Listed
Launch flyer, social announcement reel, email blast, landing page, print postcard.
Open House
Open house promo graphics, story countdown, follow-up email sequence.
Price Change
Updated graphics, social refresh, buyer email re-engagement, MLS update.
Just Sold
Sold celebration post, sphere announcement, testimonial follow-up, case study.
HOW LISTING MARKETING WORKFLOW RUNS
Submit Listing
Drop photos, address, price, and any unique notes into our shared folder. One submission triggers the full marketing package.
Package Built
Graphics, posts, videos, and emails built within 48 hours using your brand templates. Custom touches per property.
Approve & Launch
One round of approvals, then scheduled across all channels. Open house promos triggered automatically as dates approach.
Run Lifecycle
Price changes, status updates, just-sold content all triggered as the listing moves. Nothing falls through the cracks.
BUILT FOR MULTI-LISTING TEAMS
For teams with multiple agents, each agent’s listings get personalized treatment within brokerage brand guidelines. Listing announcements credit the right agent. Open house promos use the right phone number. Just Sold posts tag the right team member.
For brokerages with high listing volume — 10+ active listings at any time — the system handles all of them in parallel without confusion. Each property has its own lifecycle running independently.
COMMON QUESTIONS ABOUT LISTING MARKETING
Typical retainer covers 4-10 active listings per month. High-volume brokerages with 15+ listings have customized pricing. We figure out the right tier on the discovery call based on your historical volume.
You’re better off using per-listing pricing instead of a retainer. We don’t typically do per-listing work, but can refer you to providers who do.
No. Photography stays with your existing photographer. We work with whatever photos you provide. Most teams keep their photographer relationship and use us only for the post-photography marketing.
Full launch package within 48 hours of receiving photos and listing details. Same-day rush is available for time-sensitive launches.
No — MLS submission requires licensed access we don’t have. We deliver MLS-ready files (descriptions, photo selections, feature highlights) for you or your transaction coordinator to submit.
We design print-ready files. Printing and mailing are handled by your local printer or direct mail vendor. We can recommend ones we’ve worked with.
Yes — social copy, email copy, landing page copy. MLS descriptions can be included if you want, but most teams have their own preferred description style.
The lifecycle accommodates this. Price reduction graphics, refreshed social content, re-engaged buyer emails, extended open house promos. Lots of options to keep momentum.
Yes — we share active listings (with permission) and recent campaigns on the discovery call. Public portfolio coming soon.
Listing marketing alone runs $1,200-1,800/month depending on volume. Combined with other services it’s bundled into the broader monthly retainer ($1,800-3,000/month).
STOP UNDER-MARKETING YOUR LISTINGS
Book a 30-minute discovery call. We’ll walk through a recent listing and tell you what’s missing in your current process.
DigiestateMarketing support for real estate brokerages and teams. One accountable contact, full execution team.