REAL ESTATE SOCIAL MEDIA MANAGEMENT FOR BROKERAGES & AGENT TEAMS
Content creation, scheduling, and community management across Instagram, Facebook, LinkedIn, TikTok, and YouTube — built for brokerages with multiple agents under one brand. Done on a recurring rhythm, not in one-off bursts.
WHY MOST REAL ESTATE SOCIAL MEDIA FAILS
Most real estate brokerages do social media in bursts. New listing? Three posts. Team event? A few stories. Quiet week? Nothing.
The result: an account that looks alive when you need it and dead when prospects look you up. Real estate buyers and sellers check social before they call — a stale feed loses inquiries before anyone picks up the phone.
The fix isn’t more effort. It’s a system that runs whether or not anyone in the brokerage feels like posting that week.
WHAT SOCIAL MEDIA MANAGEMENT COVERS
Everything that goes into running social as an actual marketing channel — not just a posting job.
content creation
Graphics, captions, reels, and stories built around your brokerage's voice. Multiple post formats designed for each platform's native style.
scheduling & publishing
Content scheduled across all platforms with optimized posting times. Stories, reels, posts, and carousels published on a consistent rhythm.
community management
Comments answered, DMs responded to, mentions monitored. Inquiries routed to the right agent. Negative feedback handled professionally.
reels & short-form
Listing reels, agent intros, market updates, neighborhood spotlights. Edited for vertical, captioned for sound-off, hooked for the first 3 seconds.
analytics & reporting
Monthly reports on what's working: engagement, reach, inquiries generated, follower growth. Not vanity metrics — the ones that drive results.
brand consistency
One visual identity across every agent, every account, every platform. Templates and brand guidelines applied to every post — not a free-for-all.
CONTENT TYPES WE PRODUCE
PLATFORMS WE MANAGE
Feed, Reels, Stories
Page + Groups
Personal & brokerage
TikTok
Short-form video
YouTube
Long-form + Shorts
HOW ONGOING SOCIAL MEDIA MANAGEMENT WORKS
Onboard
Brand audit, voice guidelines, account access, content pillars defined. Most setups complete in week one.
Plan
Monthly content calendar. Mix of listings, market content, agent content, brand content. Approved in advance.
Publish
Content created, scheduled, published. Community management handled daily. Inquiries routed to agents.
Optimize
Monthly performance review. Double-down on what's working, cut what's not. Refine the rhythm.
MULTI-AGENT BROKERAGES, ONE BRAND
Most agencies struggle with brokerages because of the multi-agent problem. The brokerage has its own brand, but every agent also wants their own social presence. Done badly, you end up with 15 accounts that all feel different, with inconsistent quality and messaging.
Our model handles this. Brokerage account stays the primary brand. Agent accounts get content built within brand guidelines — same templates, same fonts, same color palette — but personalized for the agent’s voice. Listing announcements flow from brokerage to agents. Agent personal content (open houses, just sold, market insights) maintains the visual identity without feeling corporate.
The result: a brokerage feed that looks alive, agent feeds that don’t embarrass the brand, and a system that scales as agents join or leave.
COMMON QUESTIONS ABOUT SOCIAL MEDIA MANAGEMENT
Typical brokerage retainer covers 15-25 posts per month across feed and stories, plus 4-8 reels. Specifics depend on platform mix and listing volume. We agree on the rhythm during onboarding.
Yes — brokerage primary, with agent extensions. Most teams have a core brokerage feed plus 3-8 active agent accounts using brand-consistent templates.
Yes. Daily community management is part of the retainer. Inquiries get routed to the right agent within hours, not days.
Instagram (Reels especially) and Facebook for residential. LinkedIn for commercial and investor-focused. TikTok is rising fast for buyer education. YouTube is the long-form home for listing videos.
Paid social is a separate service — see our Lead Generation Support page. They work together but are billed and managed separately for clarity.
Absolutely. Many of our best clients still post personal content (open houses, in-the-moment stories) themselves. We handle the systematic content; you handle the spontaneous.
Engagement growth in 30-60 days. Inquiries within 60-90 days if listings are active. Real follower growth takes 4-6 months of consistent posting.
Yes — in your brand voice, after a discovery call to nail the tone. Once we’ve published 30 days of content, the voice is locked in across the team.
Calendar approval upfront catches most issues. For published content, we adjust quickly — nothing controversial gets posted without explicit sign-off.
Standard retainer for social-only is $1,200-2,000/month depending on platform count and post volume. Combined with other services (video, listings), it’s bundled into the broader monthly retainer.
GET YOUR SOCIAL MEDIA RUNNING ON A REAL RHYTHM
Book a 30-minute discovery call. We’ll audit your current social presence and tell you what’s missing.
DigiestateMarketing support for real estate brokerages and teams. One accountable contact, full execution team.