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Marketing for contractors and construction companies
SEO, Google Ads, websites and lead tracking for general contractors, builders and specialty trades, run every week by one dedicated contact and a team of specialists.
- Past work with construction, remodeling and roofing companies
- Leads tracked from first click to quote request
- Month-to-month
- Founded in 2020
- One dedicated contact, a team of specialists
- Tracking set up before budgets go up
- Month-to-month, 30 days’ notice
CONSTRUCTION MARKETING ISN’T ABOUT MORE CLICKS
A contractor doesn’t need thousands of website visitors. You need the right few: a homeowner planning an addition, a property manager with a tenant fit-out, a developer looking for a general contractor they can trust with a budget. Each job is worth a lot, the decision takes weeks, and most people check your past work before they ever call.
That changes how marketing should run. Leads have to be tracked from the first click to the quote request, so you know whether Google Ads, your Google Business Profile or a referral brought in the work. Your website has to show finished projects, service areas, licensing and insurance clearly. And the budget should follow the jobs you actually want more of, not whatever gets the most clicks.
We’ve worked with construction companies on SEO, and with interior and exterior contractors, kitchen remodelers, roofers and landscapers. Your dedicated contact learns your services, margins and capacity, and plans around the work you want to win.
WHAT WE DO FOR CONTRACTORS
Contractor SEO
Service and location pages for the work you do and the areas you cover, plus technical fixes and project pages that show up when owners and property managers search.
SEO & Local SEOGoogle Business Profile
Categories, service areas, photos of finished jobs, review requests and regular posts, so you appear in map results near your office or yard.
Google Ads
Search campaigns for high-value jobs, with negative keywords that keep out DIY and job-seeker searches, and budgets moved toward campaigns that bring real quote requests.
Google Ads & PPCWebsites and quote forms
Fast pages that show your projects, licensing, insurance and service areas, with a quote form and click-to-call that are easy to use on a phone.
WebsitesLead tracking and CRM
Calls, forms and quote requests tracked in GA4 and Google Ads, then followed up in your CRM, so you can see cost per lead and which leads became jobs.
Tracking & CRMProject photos and video
Before-and-after photos, job-site clips and project write-ups for your website and social accounts, edited by our team.
Video editingHOW THE WORK RUNS
Audit and tracking
We review your website, Google Business Profile, ads and reviews, then set up call and form tracking before any budget goes up.
Build the foundation
Service and location pages, a quote form that works on phones, and Google Ads for the jobs you want most.
Weekly work
Your dedicated contact sends a weekly update: what went live, what it produced and what comes next.
Monthly review
Leads, cost per lead and won jobs reviewed together. Budget moves toward the channels that bring in real work.
WHAT TO EXPECT FROM SEO AND ADS
Either way, you see the numbers. Every lead is tracked, and we can build you a live dashboard so you can check results whenever you like. For more ideas, read construction marketing ideas that bring in real jobs.
WHAT OUR CLIENTS SAY
“Working with Shub’s team feels like having a full-time marketing person on staff — they work your hours, they know your business, and things just get done without you having to follow up.”
“Shubham is very responsive, easy to communicate with, and implements suggestions into future performance very well. I used his services for 2 years and I recommend him.”
COMMON QUESTIONS
What does contractor marketing include?
Usually SEO, a Google Business Profile, Google Ads and a website that turns visits into quote requests, plus tracking so you know which of these brings in work. We start with the channels that fit your jobs and budget, and add others once the first ones pay off.
Do you work with commercial and residential contractors?
Yes. The approach differs: residential work leans on local search, reviews and Google Ads, while commercial work leans on project pages, credibility and longer follow-up. We plan around the type of work you want more of.
How much does marketing for a construction company cost?
It’s a fixed monthly retainer based on the channels you need, agreed on the discovery call. Ad spend is separate from the retainer, and you set the monthly cap.
How long does SEO take for contractors?
Expect a few months before new pages rank well, and longer in competitive cities. Google Ads and your Google Business Profile can bring enquiries while SEO builds.
Can you work with our existing website?
Usually, yes. We work in WordPress, Wix, Squarespace and GoHighLevel. If the site is slow or hard to update, we’ll say so, and a rebuild is quoted separately.
Is there a long-term contract?
No. It’s month-to-month, and you can cancel with 30 days’ notice.
LET’S SEE IF WE’RE THE RIGHT TEAM
Tell us what kind of jobs you want more of and where you work. We’ll tell you plainly how we’d approach it.
- 30 minutes, no pitch deck
- We look at what you run today and what isn’t working
- A plain answer on whether we’re the right team for it
Thanks. We’ll reply within 24 hours on business days.
