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Roofing

Roofing marketing that books inspections

Roofing SEO, Google Ads, Google Business Profile and call tracking for residential and commercial roofers, handled every week by one dedicated contact and a specialist team.

  • Past work with roofing companies
  • Call tracking on every campaign
  • Budgets you can raise in storm season
New shingle roof on a two-story house
Roofing SEOGoogle AdsCall tracking
  • Founded in 2020
  • One dedicated contact, a team of specialists
  • Tracking set up before budgets go up
  • Month-to-month, 30 days’ notice
How roofing leads work

ROOFING LEADS COME IN WAVES

A storm, a cold snap or the first heavy rain sends homeowners to Google at the same time, and the roofers who show up first, with good reviews and a phone number that’s easy to tap, get the inspections. The rest of the year is steadier: replacements, repairs and insurance work that people research before they call.

Good roofing marketing handles both. It keeps your Google Business Profile and local rankings strong so you’re visible when demand spikes, and it runs Google Ads that can be turned up for storm season and down when your crews are booked. Every call and form is tracked, so you know what an inspection or a signed replacement actually cost.

We’ve worked with roofing companies before, and we plan your marketing around your crews’ capacity, your service area and the jobs with the best margins.

WHAT WE DO FOR ROOFERS

Roofing SEO

Pages for roof replacement, repairs, inspections and storm damage in each town you serve, with the details homeowners look for, like materials, warranties and financing if you offer it.

SEO & Local SEO

Google Business Profile

Service areas, categories, job photos and regular posts, plus a simple way to ask happy customers for reviews.

Google Ads for roofers

Search ads for high-intent terms like roof replacement and leak repair, with call tracking, location targeting and budgets you can raise in storm season.

Google Ads & PPC

Website and inspection forms

A fast site with clear service areas, reviews and a short inspection request form that works on a phone.

Websites

Call and lead tracking

Every call, form and booked inspection tracked back to its source, so you can see cost per lead and cost per job.

Tracking & CRM

Job photos and short videos

Job-site photos and clips, including drone footage you capture, edited into short videos for your site, Google profile and social accounts.

Video editing

HOW THE WORK RUNS

01

Audit and tracking

We check your website, Google Business Profile, reviews and any ads, then set up call and form tracking first.

02

Local foundation

Service and town pages, profile updates, review requests and Google Ads for your highest-value jobs.

03

Weekly work

New pages, posts and ad changes go out every week, with an update on what went live and what it produced.

04

Season planning

Before storm season we plan budgets and ads, so campaigns scale quickly when demand jumps and ease off when crews are full.

Choosing channels

ROOFING SEO OR GOOGLE ADS?

Google Ads puts you in front of homeowners searching right now. It’s the fastest way to fill the schedule, and it’s easy to pause or turn up. Roofing searches can be expensive to advertise on, so tight location targeting and call tracking matter from day one.Roofing SEO builds visibility you don’t pay for per click: town pages, service pages and a strong Google Business Profile. It takes a few months to build, and it pays off most in the weeks when everyone is searching at once.

Most roofers do best with both, with the mix shifting through the year. If you’re weighing up bought leads, read how to get roofing leads without buying shared leads.

WHAT OUR CLIENTS SAY

★★★★★
“Working with Shub’s team feels like having a full-time marketing person on staff — they work your hours, they know your business, and things just get done without you having to follow up.”
Chris TartaReal Estate Professional · eXp Realty
★★★★★
“Shubham is very responsive, easy to communicate with, and implements suggestions into future performance very well. I used his services for 2 years and I recommend him.”
Karl NelsonNAI Commercial · Verified Upwork

COMMON QUESTIONS

What’s the best marketing for roofing companies?

For most roofers it’s a strong Google Business Profile with steady reviews, service and town pages on the website, and Google Ads for the jobs you want most, all tracked so you can see cost per lead. The right mix depends on your area, competition and crew capacity.

How long does roofing SEO take?

New pages usually take a few months to rank well, and competitive metro areas take longer. Your Google Business Profile and Google Ads can bring calls while SEO builds.

Can you help us prepare for storm season?

Yes. We plan budgets and ad copy before the season, so campaigns can be turned up quickly when demand jumps and scaled back when your crews are booked.

Do you work with residential and commercial roofers?

Yes. Residential work leans on local search, reviews and ads; commercial roofing leans on project pages, credibility and follow-up with property managers.

How much does roofing marketing cost?

It’s a fixed monthly retainer based on the channels you need, agreed on the discovery call. Ad spend is separate from the retainer, and you set the monthly cap.

Is there a long-term contract?

No. It’s month-to-month, and you can cancel with 30 days’ notice.

LET’S SEE IF WE’RE THE RIGHT TEAM

Tell us where you work, which jobs you want more of and how busy your crews are. We’ll tell you plainly what we’d do first.

  • 30 minutes, no pitch deck
  • We look at what you run today and what isn’t working
  • A plain answer on whether we’re the right team for it

We respond within 24 hours on business days.

Message sent

Thanks. We’ll reply within 24 hours on business days.

Digiestate Marketing Agency

A dedicated marketing team for growing businesses: one contact, with a full team behind them.

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