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Google Ads & PPC

Google Ads management that counts real leads

Google Ads and Meta ads campaigns built around calls, bookings and sales, with conversion tracking set up and tested before the budget goes up.

  • Google Partner
  • Weekly optimization
  • Ad spend stays separate, with a cap you set
Google Ads · last 30 days
Search campaignSample data
Sponsored · Roofing companyRoof Replacement & Repair | Free Inspection

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Calls46
Cost per lead$41
Conv. rate8.2%
  • Founded in 2020
  • One dedicated contact, a team of specialists
  • Tracking set up before budgets go up
  • Month-to-month, 30 days’ notice
The problem

PAID ADS SHOULD BE MEASURED BY LEADS, NOT CLICKS

Most wasted ad spend comes from three things: tracking that counts the wrong actions, campaigns that show for searches nobody would buy from, and budgets that never move once they’re set.

We fix those first. Before any budget goes up, we check that calls, forms, bookings and purchases are tracked correctly in Google Ads, Meta and GA4. Then we build campaigns around the searches and audiences that turn into customers, and review search terms, placements and results every week.

You deal with one person who knows your account and sends you a weekly update on what changed and why. Ad spend stays separate from our fee, with a monthly cap you set.

WHAT’S INCLUDED

Everything a well-run ad account needs, handled by specialists and owned by your dedicated contact.

Google Ads management

Search and Performance Max campaigns, plus YouTube and display where they fit, with keyword research, negative keywords and ad copy.

Meta ads management

Facebook and Instagram campaigns for leads, bookings and sales, with regular creative testing.

Conversion tracking

Google Tag Manager, GA4, Google Ads conversions, and the Meta pixel and Conversions API, tested before we scale.

Tracking & CRM

Landing pages

Pages written for the ad that sends people there, fast on phones, with a form or booking step that works.

Landing pages

Weekly optimization

Search terms, placements, bids and budgets reviewed every week. Money moves toward what brings leads.

Reporting you can read

A plain-English monthly review of spend, leads and cost per lead, plus a live dashboard if you want one.

HOW WE RUN YOUR ADS

01

Account audit

We review your campaigns, tracking and spend, and show you where money is being wasted.

02

Tracking first

Calls, forms and bookings are set up as conversions and tested before budgets go up.

03

Launch with a cap

Campaigns go live with a monthly budget cap you approve. The first weeks show which searches bring leads.

04

Weekly changes

Search terms, ads and budgets adjusted every week, with a monthly review of results.

Choosing channels

GOOGLE ADS OR META ADS?

Google Ads reaches people who are already searching for what you sell, like an emergency plumber or a dentist nearby. It usually brings the most ready-to-buy leads, and it suits services people look for when they need them.Meta ads reach people who aren’t searching yet but fit your customer profile, on Facebook and Instagram. They work well for offers, events, bookings and products people decide on after seeing them a few times.

Many businesses use both: Google Ads to capture demand, Meta ads to create it. We recommend a mix after looking at your market, your offer and what a lead is worth to you.

RECENT AD WORK

Dental treatment room with a patient chair by a window

Dental Clinic: Tracking & Google Ads

Rebuilt call, form and booking tracking, pointed every booking button to online scheduling, and manages local Google Ads.

Healthcare · California
Massage therapist with a client at a day spa

Day Spa: Google Ads

Google Ads management for a day spa, plus a live dashboard showing the revenue that comes from ads.

Wellness · Oklahoma City
Laptop, tea and a notebook on a living room coffee table

Relationship Coach: Meta Ads

Meta ads for paid online workshops, plus tracking that reports each sale back to Meta.

Coaching · Australia

See all case studies

WHAT OUR CLIENTS SAY

★★★★★
“Working with Shub’s team feels like having a full-time marketing person on staff — they work your hours, they know your business, and things just get done without you having to follow up.”
Chris TartaReal Estate Professional · eXp Realty
★★★★★
“Shubham is very responsive, easy to communicate with, and implements suggestions into future performance very well. I used his services for 2 years and I recommend him.”
Karl NelsonNAI Commercial · Verified Upwork

COMMON QUESTIONS

What does PPC management include?

Campaign setup and structure, keyword and audience research, ad copy, conversion tracking, weekly optimization and a monthly review. We manage Google Ads and Meta ads, and we can build landing pages too.

How much should we spend on Google Ads?

It depends on your market, your competition and what a lead is worth to you. After the audit we suggest a starting monthly cap, and you approve it. Our fee is separate from ad spend.

Can you work with our existing ad account?

Yes. We usually start by auditing and improving the account you already have rather than starting over.

How soon will we see results from Google Ads?

Ads can start showing within days of launch. The first few weeks are for learning which searches and audiences turn into leads, so expect regular changes early on.

Do you manage Facebook and Instagram ads?

Yes. We run Meta ads for leads, bookings and sales, with the pixel and Conversions API set up so results are measured properly.

Is there a long-term contract?

No. It’s month-to-month, and you can cancel with 30 days’ notice.

LET’S SEE IF WE’RE THE RIGHT TEAM

Send a few details about your ad accounts and goals. We’ll tell you plainly what we’d change and whether we’re the right team for it.

  • 30 minutes, no pitch deck
  • We look at what you run today and what isn’t working
  • A plain answer on whether we’re the right team for it

We respond within 24 hours on business days.

Message sent

Thanks. We’ll reply within 24 hours on business days.

Digiestate Marketing Agency

A dedicated marketing team for growing businesses: one contact, with a full team behind them.

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